Luxottica generates more revenue by improving UX

Challenge: The pandemic had generated a major impact on the growth of site traffic, especially new users with less familiarity with digital channels.

Approach: The Luxottica team worked on User Experience and speed on the sites of the Ray Ban, Oakley and ContactsDirect brands to improve this via A/B Testing.

Impact:

  • New Live Chat & FAQ service generated +1.5% revenue per session

  • +2.5% Revenue per session

  • +6% Conversion rate

  • +10.8% Visits to promotion page

Benetton leverages AI to create personalised experiences

Challenge: Users were looking for products that are increasingly customised to their interests and search patterns.

Approach: Benetton decided to test a new user experience and machine learning solutions, including UX and Google Cloud via a customised workshop where recommendations were presented to test on their mobile website.

Impact:

  • 6x Conversion rate on the form

  • +7% Average cart value

  • 3x Time spent on site

  • Scaled later to UK, Germany, Spain and Portugal